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The Burger King franchise will be returning to Israel.
Burger King arrived in the Israeli market in 1994, but cancelled the contract with Rikamor Ltd. following a worldwide boycott by Muslim groups, after Rikamor opened a Burger King branch in the Israeli city of Maaleh Adumim.
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By 2010, all the Burger Kings in Israel were shut down.
Orgad Holdings bought the branches and converted them into the Israeli-based Burger Ranches.
Now, Tunisian-born businessmans, Pierre Besnainou, is planning to open 50 Burger King outlets around Israel over the next 5 years, with an initial investment of $12 million.
The first branch is scheduled to open in August, and 5 more by December.
But will they open in the cities of Maaleh Adumim, Ariel and Ginot Shomron?
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