Students at the Copywriting Studies Department at ACC College in Tel Aviv were handed an assignment from their course moderator Alex Rosenfarb, a topical pitch around which they created a series of ads in which they call on Facebook founder Mark Zuckerberg to take responsibility and to remove content that encourages violence on his 1.5 billion-user network, reports the advertising website Mizbala (Hebrew for trash heap).
These have been particularly difficult times in Israel, with what appears to be a storm of violence sweeping through the land, dazzling everyone and refusing to die, especially as the social network serve as an amplifier for extremists on all sides. It’s time to tone things down significantly.
The posters were designed by Dor Fishy Weintraub based on Copywriting students’ ideas.
Facebook Israel and its CEO Adi Soffer Te’eni have been under several attacks for their allegedly callused approach to death threats by Hamas and PLO users against Israeli Jews on the network. In October, prankster Rotem Gaz, aka “Mark Zuckerberg Israel,” sprayed red graffiti and attached sticky labels reading “Blood on your hands” on some of the walls of 22 Rothschild Tower in Tel Aviv, where the four whole floors of Facebook offices in Israel reside. And Israeli NGO Shurat HaDin, renowned for representing terror victims against Arab organizations, is recruiting Israeli participants in a class action lawsuit against Facebook for incitement and encouragement of violence against Israelis. The organization claims that one of the significant characteristics of the current terror wave is the incitement on the social media networks, most notably on Facebook.
So here are the anti-Zuckerberg ads, courtesy of Mizbalah.co.il.