And into that empty space, the left came. It dominates because there is nothing else to fill that space. It can only be truly resisted by cultural groups that have maintained hold of family and religion. Without that sense of purpose, there is only the endless baffled retreat of the Republican Party.
Liberalism appeals more to the middle class and the upper class because it is a religion of materialism. It makes very little sense to those who don’t have material things. The underclass might embrace the harsher populism of the left, but shows little interest in its larger collectivist philosophy. The underclass is losing family and religion at a faster rate than the upper class, but it clings to what it has and finds meaning in it. It may be nakedly materialistic, but it doesn’t believe that it is too smart for religion or too individualistic for family. It has many flaws, but arrogance isn’t one of them.
Ennobling consumerism is a difficult task. The left doesn’t come anywhere close to succeeding at it. Instead it makes it more expensive and raises the entry barriers for everything by working to eliminate cheap food, cheap household goods and cheap everything. It’s a class issue.
Why does the left really hate Walmart? It doesn’t really have a lot to do with unions and has a lot to do with class. Walmart’s crime is industrial. It’s the crime of the factory and the supermarket and every means of mass production and consumption. It makes cheap products too readily available to the masses. Liberals like to believe that they oppose consumerism, but what they really want to do is raise the entry levels to the lifestyle. Liberal consumerism is all about upselling ethics.
When tangible goods become too easy to produce, you add value through intangibles. The fair trade food tastes the same as non-fair trade food. Organic, a category with a debatable meaning, doesn’t really provide that much more value. And environmental labels are worth very little. And yet the average product at Whole Foods is covered in so many “ethical liberal” labels that it’s hard to figure out what it even is.
Intangible value is all about class. And class is all about creating barriers to entry.
Liberalism has become a revolt against the middle class that its grandparents struggled to reach, a rejection of their “materialism” while substituting the “ethical materialism” of liberalism in its place that envisions a much smaller upper and middle class that derives its wealth and power not from hard work in the private sector, but highly profitable social justice volunteerism in the public sector.
An American Dream of universal prosperity has been pitted against the left’s dream of a benevolent feudal system in which the few will be very well paid to oversee the income equality of the many.
The left’s private argument against the American Dream is that it’s little more than Walmart. And to some degree they’re right. Easy availability of the necessities of life does not lead to a meaningful life. But the easy contempt that the left has for it shows its basic inability to understand how important these things are and how hard they were to come by for most of human history.
Salt was once a precious commodity. Today it sells for pennies a pound. The ability to light the darkness meant the difference between studying at night and living in ignorance. Today a light bulb goes for a quarter. At least it did until the left banned them. And electricity, the left also keeps raising the price of that. Few of the post-apocalyptic fantasies spilling out of Hollywood really describe what would happen if the people manufacturing them were thrown back before the industrial revolution..
