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Joy is elusive. We chase it in possessions, achievements, and experiences, only to find it slipping through our fingers. The Torah, ever countercultural, offers a different truth: joy is not pursued, it is built. Its foundation, its keystone, is gratitude.

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In Parshat Ki Tavo, we encounter one of the Torah’s most poetic and psychologically profound mitzvot: Bikkurim, the offering of first fruits. After months of labor, a farmer brings his harvest to the Temple and makes a formal declaration. This is no tax and no tithe. It is a ritual of memory and gratitude, personal and profoundly national.

The farmer begins:

“My father [Jacob] was a wandering and destitute Aramean…” (Chizkuni’s translation).

From there, he recounts a sweeping history, ancestral exile, slavery in Egypt, divine redemption, and arrival in the Promised Land. Only then does he offer his fruit. It is not just food. It is memory you can touch, history you can taste. Blessing rooted in suffering, watered by promise.

The Torah then commands:

“And you shall rejoice in all the good that G-d has given you and your household.” (Deut. 26:11)

This is not an afterthought. It is revelation. Gratitude does not just lead to joy. Gratitude produces joy. By tracing our blessings back through time, we cultivate the emotional soil in which joy grows.

Modern psychology echoes this. Gratitude shifts our focus away from fear and scarcity toward abundance and connection. Even simple gratitude practices consistently boost well-being more than material gains or fleeting pleasures. Gratitude interrupts the brain’s negativity bias and makes space for joy.

Here lies perhaps the great fallacy in America’s promise of “the pursuit of happiness.” When happiness is something to chase, it always feels just out of reach. The endless pursuit feeds a consumer economy where spending is the engine, but satisfaction is always delayed. The result is a culture that consumes more than any nation in history, yet struggles with rising depression, anxiety, and record prescriptions of SSRIs. The Torah’s wisdom cuts through this cycle. Joy is not purchased. It is practiced. It does not come from pursuit, but from presence.

The Torah goes further. Gratitude is not a mood. It is a discipline. Through rituals like bikkurim, blessings after meals, and beginning each day with Modeh Ani, gratitude becomes action, regular, deliberate, enduring. Not reactive, but proactive. Not circumstantial, but habitual.

The Mishna asks: “Who is rich? One who rejoices in their portion” (Pirkei Avot 4:1).

This is not resignation. It is empowerment. Richness is not measured by possessions but by the capacity to create joy from what we already have. The emphasis is not on the portion itself but on the act of rejoicing. True wealth is presence, perspective, and gratitude.

Joy is not found in accumulation. It is found in meaning. Stories shaped by memory, struggle, and hope generate joy, not because of what we hold, but because of how we see.

That is why bikkurim does not begin with grapes. It begins with memory. A wandering ancestor. A narrow place. A miraculous escape. A promised land. A basket offered. Gratitude is never generic. It is not “thank you for the figs.” It is “thank you for the miracle that brought me here, to harvest these figs, on this soil, with this history behind me.”

I have been thinking about this a lot recently.

My family just moved to a small home in Israel. It is not large, but it has a yard. A patch of earth. A date tree. And when I see that tree, I feel what bikkurim is trying to name.

Because I am the grandson of a Holocaust survivor. My grandmother did not wander in Aram. She wandered through Bergen-Belsen and Auschwitz. She was enslaved by the Germans. Half her family was murdered. Yet through some improbable, divine orchestration, I now live in the Land she could barely imagine.

She survived. We returned. And I, her grandson, have not only freedom but a tree of my own in the Promised Land.

That is my bikkurim.

The Torah trains us never to take life for granted. That is the challenge of our generation. We can book a flight to Israel. We can visit the Kotel. We can plant a tree with the JNF. And still forget how extraordinary it is “lihiyot am chofshi b’Artzeynu,” to be a free nation in our Land. Bikkurim refuses to let us forget. It opens our eyes to how unlikely, orchestrated, sacred, and blessed this moment is.

This is more than gratitude. It is covenantal awareness.

As the High Holidays approach, Ki Tavo’s call is not only spiritual but deeply personal. Do not ask only what you lack. Ask also: what have I failed to appreciate? What miracles am I living inside without even noticing?

Gratitude widens the frame. It roots us in history. And when history becomes visible, joy rises within us, unbidden, overflowing, enduring.


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Itamar Frankenthal is an electrical engineer and entrepreneur who helps professionalize and scale small businesses. Frankenthal spent the last eight years in San Jose, Calif., leading a small business and is making aliyah to Rechovot. He welcomes all Jews to come home.