It still holds true today. If you look at the last five years on Box Office Mojo, and compare films with more family-friendly ratings – G, PG, and PG-13 – to those with R ratings, you will see that half of Hollywood’s movies were R rated but these movies made only 27 percent of the revenue. In other words, 52 percent of the movies made 27 percent of the revenue. The other 48 percent made the other 73 percent.
Why, then, does Hollywood make so many R-rated films?
That’s a great question. We here in Utah have a place called Utah Valley that is considered a bubble, and there are all kinds of things about our culture that we almost don’t even see about ourselves. I wonder if Hollywood has created its own subculture that they don’t even recognize about themselves, and so the movies they enjoy creating aren’t necessarily the movies Americans enjoy seeing.