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Who generates the most excitement? I would venture to say it’s the Fed-Ex or UPS guy. (By the way, did you know Fed-Ex and UPS are merging? It’s going to be called Fed-Up. It’s happening on Tuesday after they take the word gullible out of the dictionary.)

Mail can be exciting, but there’s also a lot of junk and bills that come in the mail. But everyone loves getting packages. There’s a certain surge of excitement one feels when the delivery man drops it off, even if the recipient ordered it and knows what’s inside. That look of anticipation as one opens the box and pulls out its contents is worth it all.

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In the Staum house however, while the contents inside the box are exciting, that is definitely not the main focus or excitement. In our home heated arguments break out over who has first dibs on the bubble wrap. There’s a certain thrill and feeling of power that our children enjoy when they pop those poor defenseless bubbles. Giving your parents a headache from the popping is just an added benefit.

(This article was written in 2015 when bubble wrap was still ubiquitous. Although these days bubble wrap has become a thing of the past – sniff – the idea remains the same, and is equally applicable to whatever packing devices are used these days.)

It may sound somewhat silly, but on some level, this is our story as well. We too seem to get really excited about the bubble wrap – the externals and trimmings and neglect the real inner essence.

In a superficial society so focused on externals this is true on many levels. But perhaps it is never truer than regarding the holiday of Purim.

Purim is a celebration of life, and what that means to us as Torah Jews. On Purim we were given a second chance and a new lease on life. It should give us a moment of pause to contemplate what that means to us.

Purim is a celebration, not only of Judaism, but also of Jews. Haman wanted to destroy us simply because we are Jews, therefore victory is achieved when we love and respect each other for the same reason.

Purim is a celebration of thinking beyond ourselves – of worrying for the poor, brokenhearted, and underprivileged. It’s a day to remember the incredible selflessness of Esther on behalf of her people, and that we must strive to achieve that selflessness as well.

But many of us never have a chance to focus on the essence of the day because the day is so fleeting and we are distracted by the bubble-wrap – the costumes, themes of shalach manos, and what kind of wine to drink during the meal. All of those things have their place, and I surely do not mean to demean or mock the enjoyment of the day and bringing smiles to others through clever shalach manos and costumes. But we need to go beyond the bubble wrap to find the true gift that is inside the external wrappings.

Rav Shimshon Pincus, zt”l, would quip that Purim is known as a meshugana tag (a crazy day). We think it’s a ‘crazy day’ because one can see a fellow dressed up like Mickey Mouse dancing with a rav or rosh yeshiva, or other such unusual sights. But it’s a crazy day for a much more profound reason. Normally, there is an exacting progression one must follow to achieve personal growth and closeness with G-d. But on Purim the gates of heaven are wide open and our prayers ascend uninhibitedly, allowing us to ascertain incredible blessings for ourselves and Klal Yisrael. The growth one can achieve on Purim is ‘crazy’, it defies the norm.

On this great holiday of unity and closeness, may we all take advantage and appreciate the true essence of this special day, and merit all of the blessings we all need and hope for, including the ultimate blessing. May the Hamans of our time swing freely as their evil predecessor did, in those days, at this time.


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Rabbi Dani Staum is a popular speaker, columnist and author. He is a rebbe in Heichal HaTorah in Teaneck, NJ, and principal of Mesivta Orchos Yosher in Spring Valley, NY. Rabbi Staum is also a member of the administration of Camp Dora Golding. He can be reached at [email protected] and at strivinghigher.com.