Photo Credit: Miriam Alster/Flash90

Our image provider, Flash90, has told us yesterday that they are aware of the need for more pictures of Jews who aren’t necessarily wearing black suits and black hats keeping mitzvot. So here you go: ordinary Jews choosing lulav (palm branch) and etrog (citrus fruit) for Sukkot.

You’ll note that some of the people in the picture are not even men! There’s something you won’t find in Mishpacha magazine!


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Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.