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SodaStream's success in keeping Palestinian Arabs employed and off the streets infuriates BDS.

“A good early catalyst will be if the Johansson spot improves SodaStream’s standing.”

There was not one word about “boycotts.”

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As Scarlett would have said, “Sorry Mondoweiss and Bloomberg.”

SodaStream’s stock soared the past three years until a negative financial report sank it last month

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Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.