In her post, Maayan Cohen Adiv called on religious, traditional and just kosher consumers to flood the social networks, to try and save the livelihood of a man whose entire sin is that he sells kosher food.
“Shame on you, Gindi,” she wrote. “You are immortalizing the adage about the ‘State of Tel Aviv.’ Shame on you.”
The term “Medinat Tel Aviv,” The State of Tel Aviv, started appearing in Israeli public discourse in the early 2000s, depicting a sharp contrast between the secular, wealthy, westernized metropolitan Tel Aviv, and the rest of the country. Israelis used to joke that if you cut out Tel Aviv and set it sailing in the Mediterranean, it would take its residents a month to realize something has changed.
Apparently, a Jew being punished for staying closed on Shabbat in the Jewish State might be a change even many Tel Avivians would abhor.
