Orthodox Jews in Los Angeles have convinced a company to take down a billboard that showed a mostly naked woman promoting an energy drink, the Los Angeles Jewish Journal reported Monday.
A message on a local email stated, “The largest Orthodox Jewish community on the West Coast was horrified to see a completely inappropriate pretzus [sexually improper] photograph posted across a billboard in the center of the Jewish community.”
The ad posted by Wagner Communications promoted the XO energy drink. Yehuda Neurollah, the assistant rabbi of the mostly Sephardic Orthodox Beit Aaron outreach organization told the Journal, “It’s not a model for what we want our kids to see.”
He said that Wagner removed the billboard the day after a complaint was filed. “They were very, very good about it,” Neurollah said. “The Jewish community is very grateful to them.”
He now is considering trying to remove other billboards, such as on advertising the movie “We’re the Millers” and showing which shows four people, with the labels of “Stripper, Virgin, Runaway, and Drug Dealer,” terms that Nourallah said prompted his child and a friend to asked what they mean.