BDS took “credit” for the move, which put several hundred Palestinian Authority employees out of work, but SodaStream insists that streamlining operations was the reason.
As for the new Partner-Orange agreement, Partner’s Chairman of the Board of Directors Adam Chesnoff, stated:
We are pleased to have reached a new agreement with Orange further to our 17-year relationship with the brand and to have established a new framework for our future relationship with Orange.
We will see two years from now if the arraignment was an expensive trick to make it appear that Orange is not following orders from BDS.
Chances are better than 50-50 that BDS won’t be around in 2017.