Photo Credit: Kobi Gideon / Flash 90
Rami Levy, a consumer-focused retailer, in one of his supermarkets.

The Rami Levy Shivuk HaShikma supermarket chain was fined half-a-million shekels by the Consumer Protection and Fair Trade Authority for missing price labeling on some products in the stores, according to a The Marker report.

Israeli law requires that all products in the supermarket be individually tagged with a price.

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Compared to other supermarket chains which have been fined for missing price tags, the number of items not marked in the Rami Levy chain was relatively low.

Rami Levy said he is going to appeal the fine, and if need be take it to court, saying “This is an example of over-regulation.”

Rami Levy is known for generally having the lowest prices in the supermarket business.

Levy added that he hires hundred of special needs employees specifically to tag all the products in his stores, and sometimes they make mistakes and miss some products.

Levy asked, “What is going to be the end result of this [fine]? That I will have to fire the disabled employees?”


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