(JNi.media) New Wave Research, an Israeli member of Nielsen International, a worldwide leader in market research, information, and data analysis, was hired by Israeli financial magazine Globes to determine what Israeli information consumers think about their communications media.
The question posed to the 500 adult Israeli Jews was: In your opinion, is the manner in which Israeli media reports on different security events in the last few weeks right-biased, left biased, or unbiased? The answers were:
Very right-biased………………2%
Right-biased…………………..15%
Very left-biased……………….18%
Left-biased…………………..….32%
Not biased at all……………..33%
Globes’ Li-or Averbach tweeted the results, and one of the insights he received was that while the results may or may not represent the reality of media reports in Israel, they do represent with eerie accuracy the political division between right and left in Israel. About 50% of adult Jews have voted for right-wing parties, and they also typically believe the media are left-biased. About 33% of the Jewish vote went to center parties — whose voters are not as irked by the notion of media biases. And, finally, about 17% of Israeli Jews are dyed in the wool leftists — feeling that they’re surrounded by right-leaning media.