Sports shoes and apparel giant Nike has acquired Invertex, a Tel Aviv-based computer vision firm that develops scan-to-fit shopping platforms.
The fashion tech company recently launched ScanMat, a 3D scanning device that uses deep learning to help customers determine the right shoe size.
Financial details of the deal were not revealed. Invertex raised $2 million in seed capital last year in a funding round led by Jerusalem-based equity crowdfunding VC OurCrowd, along with international retail and fashion group Permoda and angel investors.
“The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point,” said Nike Chief Digital Officer, Adam Sussman.
Invertex CEO David Bleicher said: “Nike’s connection to and understanding of their consumer is unsurpassed and we look forward to joining their team to help drive the Consumer Direct Offense.”