Photo Credit: Rifka Schonfeld

The power of groups: We think of geniuses as solitary individuals who work alone in their laboratories and do not know how to talk to other people. This is, of course, a stereotype that is sometimes true. But, the most successful innovators are those who use the expertise of others to expand and perfect their own theories.

Frame shifting: This tool in the toolbox is perhaps the most relevant for all the other tools. We all have frames or lenses through which we interpret new information. When we expect to see something, we interpret it in a specific way. If we “shift” our frames and look at the situation from a different perspective, we can think a lot more creatively and inventively.

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The best part of the toolbox (and a point that Ness emphasizes in her book numerous times) is that it’s not about innate knowledge, talent or intelligence. Instead, creativity and innovation are about ways of thinking and working. In fact, if you systematically attack a problem with the genius toolbox, you will most likely come up with solutions that are “out of the box” as well. Thus, the next time you find yourself faced with a problem that needs creative thinking, take out your genius toolbox. With some rethinking and retooling, you could be the next innovator!


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An acclaimed educator and social skills ​specialist​, Mrs. Rifka Schonfeld has served the Jewish community for close to thirty years. She founded and directs the widely acclaimed educational program, SOS, servicing all grade levels in secular as well as Hebrew studies. A kriah and reading specialist, she has given dynamic workshops and has set up reading labs in many schools. In addition, she offers evaluations G.E.D. preparation, social skills training and shidduch coaching, focusing on building self-esteem and self-awareness. She can be reached at 718-382-5437 or at [email protected].