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Decoding the Consumer Mind

By Doug Goldstein, CFP®

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April 29, 2015, 4 AM ET

Doug meets Kit Yarrow, consumer psychologist and author of Decoding the New Consumer Mind – How and Why We Shop and Buy. As instant gratification is a growing trend as the world of social media and internet continues to develop, are consumers becoming too impatient? And what happened to the concept of the long-term purchase? Find out if we have really become a throwaway society on this week’s episode of Goldstein On Gelt.
 

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Getzlight - Chapter V

By Ruchama Feuerman

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