Data Mining, Predictive Analysis, the Future and You

On the first part of this week's Goldstein on Gelt show, meet Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Eric tells Doug about data mining and predictive analysis. What do these terms mean, and how accurate are they in determining people’s behavior? Find out how data mining affects marketing and customer profiling, as well as daily life, by listening to this week’s show.