How Romney Can Win this Election

It's not just about what Romney will do; it's also about how we approach the topic. It can be easy to fall into anger and impatience with people who don't seem to get it. But few people were ever swayed by being yelled at about their mistakes.

It is just as important to be optimistic about Romney as it is to be pessimistic about Obama. People are more likely to be influenced by hope balanced against fear, rather than fear pitted against hope. Most people, regardless of their political orientation, want things to get better. The message that will win is that they can make things better if they make the right choice.