SCIAC

Strong Marketing Drives Success at UC Santa Cruz

By Molly Cornfield, Israel Campus Beat

You might not expect it, but the pro-Israel group at the University of California, Santa Cruz -- a school with a decidedly liberal reputation -- drew impressive numbers of attendees to its events throughout the past academic year. Approximately 150 people attended the Santa Cruz Israel Action Committee’s big fall quarter event, a screening of the documentary film, U.N. Me.