Waze. Outsmarting Google and Facebook. Together.

With the deal Facebook and Waze not yet closed, Google has reportedly jumped into the fray,  making a play for the Israeli start-up company, who's opening bid is at $1 billion dollars.

There's another alternative also on the table now, Waze turns down both giants, keeps its independence, and raises money with another round of venture capital.

Waze currently has 40 million registered users, and is generally considered to be best navigation program out there.

Any which way they go, Waze wins.