UPDATE: Gaza Rocket Alert (12:04pm)

12:04pm IDF says there was no rocket launch at Israel from Gaza.

Gazan sources say a rocket misfired and landed inside Gaza.

No explosions or rocket landings were heard inside Israel.

Conclusion: It's more likely that no rocket was launched and it was a false alarm.

We will update this article, if we learn something new.

11:44am Initial report: Rocket launched from Gaza at 11:28am fell short. Landed inside Gaza, near the border.

11:39 am (Unrelated) Rocket Siren heard in Karnei Shomron (in the Shomron) - Unannounced siren test - really bad timing.

11:28am So we're all sitting here, working and minding our own business, when that familiar sounds rings out.

11:28am Rocket Alert - Ashkelon Coast.