Categories: InDepth
The “Apartheid” Poll and the Disinformation Discourse

The July 2021 Jewish Electorate Institute poll of American Jewish opinion on Israel,3 has shocked the Jewish community. The poll, which has triggered sharp debate both in the United States and Israel,4 shows 25 percent of respondents believe that Israel is an apartheid state, while 22 percent consider Israel guilty of genocide against Palestinians. Conducted by the Jewish Electorate Institute, an affiliate of the Jewish Democratic Council of America, the online survey has raised questions ranging from the questionnaire’s methodological reliability, its survey bias, to its overarching political context and objectives. The pollsters, under the direction of Jim Gerstein, a progressive Democrat, have conducted surveys for J Street, the New Israel Fund, and other progressive Washington, D.C., think tanks.5
Despite the many questions that arise from the survey results, they do not come as a surprise.
A disinformation campaign leveled at Israel’s very legitimacy has been percolating through the West for decades, and since 2000 has overtaken American public discourse on Israel. Despite the empirical absurdity of comparing Israel to Nazi Germany (by using the term “genocide”) or to the former South African apartheid regime, driven by notions of white racial supremacy, more people have uncritically accepted a progressive narrative in which facts and language have been reconstructed for the purposes of disinformation and deception.
The Historical Context of Disinformation
Disinformation as a political warfare phenomenon has deep historical roots. Today’s intensifying ideological and rhetorical assault on Israel is modeled on the former Soviet Union’s use of disinformation – part of its program of “active measures”- a key strategy in its Cold War campaign against the United States. One of the most successful Soviet disinformation campaigns, codenamed “infektion,” involved a Soviet-planted story in 1983, in a small English language newspaper, the Patriot, published in New Delhi, India. The article claimed that the United States had secretly engineered the HIV virus that caused AIDS in order to kill American gays and blacks. The Soviet campaign ultimately accused the Pentagon of planting the AIDS virus, while gaining “endorsements” from East German “scientists” who provided “proof” that the story was true.6 The KGB-engineered campaign was effective. The story spread quickly across the African continent and then appeared in Western media, resulting in some 200 news articles in 25 languages in 80 countries.7 The action’s success peaked in July of 1987, when America’s top rated news program, 60 Minutes, dedicated a prime time broadcast promoting the Soviet hoax. Ultimately the campaign was disproven by Soviet defectors to the U.S., and a special team established by the U.S. State Department.8 By that time, the United States had sustained substantial damage by the smear campaign both domestically and internationally. Soviet KGB defector Vladislav Bittman, who later took the American name Larry Martin, noted that the strategic objective of Soviet disinformation was to release “deliberately distorted information, secretly leaked in the communication process” in order to “deceive and manipulate” public opinion.9 Following 60 Minutes’ trumpeting of Soviet disinformation, the State Department set up a special team – the Active Measures Working Group – which, in the span of a few months, documented the fabrication. Secretary of State George Shultz took the report to Soviet Premier Mikhail Gorbachev and demanded an apology. Shortly afterward, in a meeting with President Reagan, Gorbachev issued an official apology and promised to end the disinformation campaign. The case of Operation Infektion helps identify the three steps necessary to counter psychological warfare.- The recognition that disinformation is not merely propaganda but a manifestation of warfare through other means.10
- The establishment of special units that document and expose the enemy’s methods and objectives.
- The unambiguous demand that lies and deception will be considered acts of warfare and countered as such.


August 7, 2026 







