יום שישי, י״ב חשוון תשפ״זFriday, October 23, 2026
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Dvora Freimark is a writer and editor who is lucky enough to live and work in Jerusalem.
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What makes a brand extraordinary is its “why” – the emotional reason that makes a person want to purchase that item. Simple, right? Basic, too. What’s more, it works.
October 23, 2026 
