Ronn Torossian on Israel's PR Problem

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Ronn Torossian is an American public relations executive, and founder of New York City-based 5W Public Relations www.5wpr.com . Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." He was the national president of the North American branch of Betar, the international Zionist youth movement associated with Israel's Likud party, and co-founded with fellow Betar members Danny Danon and Yoel Hasson [who also became Israeli politicians] an organization called "Yerushalayim Shelanu" (Our Jerusalem), which promoted Israeli settlement in eastern Jerusalem. Yishai joins Ronn in his offices to discuss Israel's image, especially in light of anti-Israel efforts by such organizations as the New Israel Fund.

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