יום ראשון, 5 יולי 2026Sunday, July 5, 2026
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יום ראשון, כ׳ תמוז תשפ״וSunday, July 5, 2026
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Am Segula

Am Segula

Parshat Breishit - The Goal of Creation

By Rav Yehuda Hakohen

HaShem's Divine Oneness and the harmonious unity of existence within Him is the deterministic blueprint of all human history that will be revealed to mankind through the story of Israel.

Am Segula

V’Zot HaBrakha - The Hebrew Mission

By Rav Yehuda Hakohen

The Torah is not merely some disjointed ritual precepts but rather the Divine Ideal from before existence placed into this reality for the sake of elevating our world beyond its current limitations.

Am Segula

Parshat Ha’azinu - The Song of History

By Rav Yehuda Hakohen

Human history – like any great piece of literature – presents a story that is not only inspiring and dramatic on the surface but also allegorically rich with hidden meaning and deep moral lessons.

Am Segula

Parshat Nitzavim - Returning Jewish National Consciousness

By Rav Yehuda Hakohen

More than merely fostering personal piety among Jews, tshuva that begins with a reawakening of Hebrew identity will lead Israel to express kedusha in every sphere of national life.

Am Segula

Parshat Vayeilekh - Our Nationality is Israeli

By Rav Yehuda Hakohen

Although he had been raised in Pharaoh’s palace and had never in his life actually seen Eretz Yisrael, Moshe was held accountable for allowing himself to be referred to by others as “an Egyptian man.”

Am Segula

Parshat Ki Tavo - Israel's Story is the Context

By Rav Yehuda Hakohen

The performance of our Torah's ritual precepts must be contextualized & experienced within the larger meta-narrative of Israel's story & mission.

Am Segula

Secrets of the Mother Bird - Ki Tetzei

By Rav Yehuda Hakohen

Israel’s Torah is not some man-made 'religion' but actually the Divine Ideal implanted into our world for the purpose of uplifting all Creation through sanctifying every area of human existence.

Am Segula

Parshat Shoftim - Leadership and the Burden of Responsibility

By Rav Yehuda Hakohen

A Hebrew leader must embody the aspirations of his people to the extent that he becomes a microcosm of the entire nation of Israel and his personal identity is absorbed into that of the national collective.

Am Segula

Parshat R’eh - Taking Responsibility

By Rav Yehuda Hakohen

The essence of Ahavat Yisrael is the willingness to take responsibility for Israel’s future. It is being prepared to sacrifice everything for the defense of the Jewish people and liberation of the homeland.

Am Segula

Parshat Ekev - Difficult Mitzvot

By Rav Yehuda Hakohen

When facing our enemies, it's often necessary to don a ruthlessness seemingly at odds with our inner nature. The 'hands of Esav' can sometimes be utilized to achieve the goals of 'Yaakov's voice.'

Am Segula

Parshat V'et'hanan: The Power of Tefillah

By Rav Yehuda Hakohen

As characters participating in one of history’s most incredible chapters, we focus our efforts on the specific challenges facing our generation.

Am Segula

Parshat D’varim - When Rabbis Err

By Rav Yehuda Hakohen

Our sages warn us of the possibility that great Torah scholars can lead Israel away from serving HaShem.

Am Segula

Enemies of the Creator - Parshat Matot

By Rav Yehuda Hakohen

By waging war on Israel, even if not consciously aware of its inner motivation, a person or group is declaring war against the Source of all Creation.

Am Segula

Legacy of a Zealot - Parshat Pinchas

By Rav Yehuda Hakohen

A true pursuer of peace/completeness is one who identifies the obstacles to HaShem’s Ideal for this world and works passionately to remove them.

Am Segula

The Secret of Bilaam's Prophecy - Parshat Balak

By Rav Yehuda Hakohen

While Moav & Midian championed a separation of 'religion' & state, Israel’s mission demands that spiritual ideals be materialized on a national level so that our Torah’s values be fully expressed on earth.

Am Segula

The Value of Effective Communication - Parshat Ḥukat

By Rav Yehuda Hakohen

Communicating the Jewish people's deepest aspirations can often serve to raise morale & strengthen Israel’s position on the battlefield.

Am Segula

Equality - Parshat Koraḥ

By Rav Yehuda Hakohen

Our equality doesn't result from being created identical but rather from the fact that we each have equally crucial functions and important roles to play as part of Israel's greater historic mission.

Am Segula

The Rationalist Spies - Parshat Shelach

By Rav Yehuda Hakohen

The spies that led Israel to national catastrophe mistakenly thought that the value of preserving life overrides the commandment to free Eretz Yisrael.

Am Segula

The Return of Prophecy - Parshat B'haalotcha

By Rav Yehuda Hakohen

Through Israel's returns home and national rebirth, we have already seen sparks of prophecy return.

Am Segula

Between Man & Wife - Parshat Nasso

By Rav Yehuda Hakohen

That HaShem forgoes His Honor for the sake of making peace between man and wife comes to teach us the importance of humbling our own egos for the sake of making our relationships work.

Am Segula

Parshat Bamidbar - The Purpose of a Hebrew Army

By Rav Yehuda Hakohen

A people's army is necessary for Israel to fulfill the Divine commandment of sovereignty over our land.

Am Segula

A Blessing Within a Curse - Parshat Bechukotai

By Rav Yehuda Hakohen

Israel's deep spiritual connection to our homeland – like the connection of the soul to the body – transcends all rational human understandings.

Am Segula

Towards a Hebrew Economy - Parshat Behar

By Rav Yehuda Hakohen

Israel must organize its society in such a way that reflects Hebrew values while transcending the friction between conflicting economic models.

Am Segula

Pesach Sheni & The Secret Power of Israel’s Second Month

By Rav Yehuda Hakohen

Pesach Sheni constitutes the first Hebrew festival established 'from below' & sets the precedent for all the holidays that would later fill the month of Iyar.

Am Segula

National Responsibility - Parshat Emor

By Rav Yehuda Hakohen

The awareness that Israel is the national expression of HaShem in this world and that our conduct is a direct reflection of His Divine Ideal should fill us with a deep sense of tremendous responsibility.

Am Segula

Parshat Kedoshim - Understanding the Segula

By Rav Yehuda Hakohen

The Segula is Israel's inner Divine light planted within the collective Hebrew soul and revealed in human history through the Jewish people.

Am Segula

Parshat Acharei Mot - A Glimpse at the Back End

By Rav Yehuda Hakohen

Every mitzvah is like a faucet that, when opened, releases Divine blessing into our world and elevates it to a level beyond where it previously existed.

Am Segula

Parshat Metzora - Mitzvot that Challenge Values

By Rav Yehuda Hakohen

While it is unfortunate that even observant Diaspora Jews can be corrupted by the moral values of their host countries, the greater tragedy is that they are not living up to their full potential in life.

Am Segula

Parshat Tazria - Striving for Positive Achievement

By Rav Yehuda Hakohen

Teaching a bigger Torah would not only succeed in bringing back more disconnected Jews but also in advancing the Hebrew mission of illuminating the world with the light of HaShem’s Truth.

Am Segula

Honoring The Memory & Legacy of Yehoshua Bin-Nun

By Rav Yehuda Hakohen

Yehoshua was one of Israel's greatest leaders because he represented the ideal expression of the Yosef force - one consciously rooted in, guided by and completely subordinate to the Hebrew mission.

Am Segula

Parshat Shemini - Clarifying Kedusah

By Rav Yehuda Hakohen

Israel is to participate in - and elevate - every sphere of national life in order to reveal the inner connection of all that exists to the Divine Ideal.

Am Segula

The Seventh of Pesach

By Rav Yehuda Hakohen

Israel was granted insight into HaShem's Divine plan for revealing Himself in Creation and bringing the world to its predestined state of perfection.

Am Segula

Pesach - Freeing Humanity From Egyptian Bondage

By Rav Yehuda Hakohen

Even had Egypt’s dominance on the world stage declined later in history due to natural circumstances, the Pharaonic worldview would have continued to dominate the thinking of man.

Am Segula

Parshat Tzav - Freeing Humanity from Edom

By Rav Yehuda Hakohen

Israel has dramatically returned to the world stage in what has so far been merely the introduction to a revolutionary process destined to free humankind from a global order that promotes injustice.

Am Segula

Parshat Vayikra - Power of Korbanot

By Rav Yehuda Hakohen

Korbanot in Jerusalem produce a spiritual ripple effect that adds incredible blessing to the world – curing diseases, alleviating suffering & influencing random acts of kindness across the globe.

Am Segula

Parshat Pekudei - The Supreme Value of Resistance

By Rav Yehuda Hakohen

The mitzvot that the dominant nations are most fervently against, automatically require extra valor and self-sacrifice to fulfill. Observing these precepts takes on higher meaning as an expression of emuna.

Am Segula

Parshat Vayakhel - Real Hebrew Leadership

By Rav Yehuda Hakohen

The melekh does not actually rule over Israel but rather embodies the mission and aspirations of his nation to the extent that he becomes a microcosm of the entire Jewish people and his personal identity is absorbed into Israel’s collective national identity.

Am Segula

Parshat Ki Tisa - Israel's Underlying Unity

By Rav Yehuda Hakohen

Through a heightened awareness of Israel's true inner essence, we can see past the sharp ideological divisions and appreciate the intrinsic unity beneath and beyond our surface disputes.

Am Segula

Parshat Tetzave: The Value of Self-Sacrifice

By Rav Yehuda Hakohen

Upon a surface reading of the text, Aharon appears to have lacked the readiness for ultimate sacrifice.

Am Segula

Parshat Terumah - Giving Everything

By Rav Yehuda Hakohen

The notion of giving everything to HaShem illustrates the difference between the mentality of redemption and that of the exile.

Am Segula

Parshat Mishpatim - A Model Society

By Rav Yehuda Hakohen

Israel being a 'kingdom of priests and a holy nation' necessitates the sanctification of individual, interpersonal and national life so as to give earthly expression to the Torah’s lofty spiritual values.

Am Segula

Parshat Yitro - The National Prerequisite

By Rav Yehuda Hakohen

The Torah is not a 'religion' relegated to the houses of study or prayer. Nor is it a set of rules meant to coercively modify human behavior.

Am Segula

Parshat Beshalach - The Low Soul

By Rav Yehuda Hakohen

At various historic points, a 'low soul' has prevented the children of Israel from successfully advancing our national aspirations and collective mission.

Am Segula

Parshat Bo: The Bread of Freedom

By Rav Yehuda Hakohen

The more we define ourselves as the actors rather than as the characters we play, the more our characters can actually succeed at fulfilling their unique roles in the story HaShem placed us in.

Am Segula

Parshat Va’eira - The Historic Opportunity

By Rav Yehuda Hakohen

It is through the story of Israel, as it unfolds throughout time, that humanity sees history as possessing Divine meaning and purpose.

Am Segula

Parshat Shemot - Courage and Love

By Rav Yehuda Hakohen

When slavery runs deep into the psychology of a person, it becomes difficult to express the crucial courage and self-sacrifice necessary to break the chains of mental bondage.

Am Segula

Parshat Vayechi - Tribes United for a Mission

By Rav Yehuda Hakohen

Only as a “kingdom of priests and holy nation” that reveals HaShem’s Oneness over all spheres of life can Israel fully express His Ideal and lead mankind to experience a world of total blessing.

Am Segula

Parshat Vayigash: The Historic Opportunity

By Rav Yehuda Hakohen

Nearly every foreign land that Jews have settled in throughout history was initially a safe refuge or land of opportunity. And in almost every instance, our false sense of security was shattered.

Am Segula

Parshat Mikeitz - Mashiach ben Yosef

By Rav Yehuda Hakohen

Israel's collective soul can only fully manifest itself through an earthly nation that reveals the Divine Ideal in all spheres of national existence.

Am Segula

Parshat Vayeishev: Circumventing the Evil Force

By Rav Yehuda Hakohen

The light of redemption often shines in a distorted fashion in order to lull the Sitra Aḥra into passivity.

Am Segula

Parshat Vayishlach - Avenging Dina at Shechem

By Rav Yehuda Hakohen

The fundamental Hebrew tenet that there are values worth fighting for is what drove Shimon and Levi to restore honor to the house of Israel.

Am Segula

Parshat Vayetzei - Sensitivity to Our Wives

By Rav Yehuda Hakohen

A man must be constantly vigilant to speak and behave in a manner that brings happiness and comfort to his wife (or wives in Yaakov's case).

Am Segula

Parshat Toldot - The Israel-Edom Conflict

By Rav Yehuda Hakohen

The subconscious realization that the nation of Israel is ascending to become mankind's dominant moral light compels Western civilization to try limiting the size and strength of the Jewish state.

Am Segula

Parshat Chayei Sarah: A Partnership in Giving

By Rav Yehuda Hakohen

While the 'love' that exists before marriage can be easy, enjoyable and free from responsibility, the true test for a couple is to forge and strengthen a deep spiritual bond of love after the wedding.

Am Segula

Parshat Vayeira: The Binding of Yitzchak

By Rav Yehuda Hakohen

A deep understanding of events helps us appreciate how Avraham’s transgression provided the opportunity for him to ascend incredible heights through an unbelievable act of tshuva m'ahava.

Am Segula

Lekh Lekha: Avraham's Valor

By Rav Yehuda Hakohen

It is precisely Avraham’s valiant behavior in battle that proves the authenticity of his compassion to all of HaShem’s creatures, presenting a model of true kindness for the Hebrew nation to uphold.

Am Segula

Parshat Noah - Believing and Not Believing

By Rav Yehuda Hakohen

The study of emuna infuses us with the vision to see history’s ultimate goal, as well as the confidence that we will succeed in bringing this goal to fruition.

Am Segula

V’Zot HaBrakha - Am Segula

By Rav Yehuda Hakohen

The Torah is not merely some disjointed ritual precepts but rather the Divine Ideal from before existence placed into this reality for the sake of elevating our world beyond its current limitations.

Am Segula

Parshat Vayeilekh - Our Nationality is Israeli

By Rav Yehuda Hakohen

Although he had been raised in Pharaoh’s palace and had never in his life actually seen Eretz Yisrael, Moshe was held accountable for allowing himself to be referred to by others as “an Egyptian man.”

Am Segula

Parshat Nitzavim - Returning Jewish National Consciousness

By Rav Yehuda Hakohen

More than merely fostering personal piety among Jews, tshuva that begins with a reawakening of Hebrew identity will lead Israel to express kedusha in every sphere of national life.

Am Segula

Parshat Ki Tavo - Israel's Story is the Context

By Rav Yehuda Hakohen

The performance of our Torah's ritual precepts must be contextualized & experienced within the larger meta-narrative of Israel's story & mission.

Am Segula

Parshat Ki Tetzei - The Real Deal

By Rav Yehuda Hakohen

Israel’s Torah is not some man-made 'religion' but actually the Divine Ideal implanted into our world for the purpose of uplifting all Creation through sanctifying every area of human existence.

Am Segula

Parshat Shoftim - Leadership and the Burden of Responsibility

By Rav Yehuda Hakohen

A Hebrew leader must embody the aspirations of his people to the extent that he becomes a microcosm of the entire nation of Israel and his personal identity is absorbed into that of the national collective.

Am Segula

Parshat R’eh - Taking Responsibility

By Rav Yehuda Hakohen

The essence of Ahavat Yisrael is the willingness to take responsibility for Israel’s future. It is being prepared to sacrifice everything for the defense of the Jewish people and liberation of the homeland.

Am Segula

Parshat Ekev - Difficult Mitzvot

By Rav Yehuda Hakohen

When facing our enemies, it's often necessary to don a ruthlessness seemingly at odds with our inner nature. The 'hands of Esav' can sometimes be utilized to achieve the goals of 'Yaakov's voice.'

Am Segula

Parshat V'et'hanan: The Power of Tefillah

By Rav Yehuda Hakohen

As characters participating in one of history’s most incredible chapters, we focus our efforts on the specific challenges facing our generation.

Am Segula

Parshat D’varim - When Rabbis Err

By Rav Yehuda Hakohen

Our sages warn us of the possibility that great Torah scholars can lead Israel away from serving HaShem.

Featured / Am Segula

Parshat Mas’ei - The 'Palestinian' Question

By Rav Yehuda Hakohen

While Israel was obligated to drive the British from our soil, the Torah's approach to the "Palestinian" question might actually be more complicated.

Am Segula

Enemies of the Creator - Parshat Matot

By Rav Yehuda Hakohen

By waging war on Israel, even if not consciously aware of its inner motivation, a person or group is declaring war against the Source of all Creation.

Am Segula

Legacy of a Zealot - Parshat Pinchas

By Rav Yehuda Hakohen

A true pursuer of peace/completeness is one who identifies the obstacles to HaShem’s Ideal for this world and works passionately to remove them.

Am Segula

The Secret of Bilaam's Prophecy - Parshat Balak

By Rav Yehuda Hakohen

While Moav & Midian championed a separation of 'religion' & state, Israel’s mission demands that spiritual ideals be materialized on a national level so that our Torah’s values be fully expressed on earth.

Am Segula

The Value of Effective Communication - Parshat Ḥukat

By Rav Yehuda Hakohen

Communicating the Jewish people's deepest aspirations can often serve to raise morale & strengthen Israel’s position on the battlefield.

Am Segula

Equality - Parshat Koraḥ

By Rav Yehuda Hakohen

Our equality doesn't result from being created identical but rather from the fact that we each have equally crucial functions and important roles to play as part of Israel's greater historic mission.

Am Segula

The Rationalist Spies - Parshat Shlaḥ Lekha

By Rav Yehuda Hakohen

The spies that led Israel to national catastrophe mistakenly thought that the value of preserving life overrides the commandment to free Eretz Yisrael.

Am Segula

A Nation of Prophets - Parshat B’haalotkha

By Rav Yehuda Hakohen

Through Israel's returns home and national rebirth, we have already seen sparks of prophecy return.

Am Segula

Between Man & Wife - Parshat Nasso

By Rav Yehuda Hakohen

That HaShem forgoes His Honor for the sake of making peace between man and wife comes to teach us the importance of humbling our own egos for the sake of making our relationships work.

Am Segula

The Next Stage - Yom HaAtzmaut

By Rav Yehuda Hakohen

The fifth of Iyar marks not only Israel's victory against England but also the day we fulfilled the collective mitzvah of sovereignty over our homeland for the first time in nearly 2,000 years.

Am Segula

Israel's Larger Goals - Parshat Tazria

By Rav Yehuda Hakohen

The mere existence of life is not sufficient. Life derives its true value and meaning as a tool to be used in the service of the Divine.

Am Segula

Expressing Kedusha - Parshat Shemini

By Rav Yehuda Hakohen

Israel is to participate in - and elevate - every sphere of national life in order to reveal the inner connection of all that exists to the Divine Ideal.

Am Segula

The Olah That Stays on the Flame - Parshat Tzav

By Rav Yehuda Hakohen

Israel has dramatically returned to the world stage in what has so far been merely the introduction to a revolutionary process destined to free humankind from a global order that promotes injustice.

Serials

Getzlight - Chapter I

By Ruchama Feuerman

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