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The New Saudi King and the Hassidic Marketing Master

By Moshe Herman

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January 27, 2015, 5 AM ET

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Who was Abdullah and who is the new king of Saudi Arabia? Yemen's latest revolution - not again! And, Egypt's President Al-Sisi: an anti-terror reformer? Yishai is joined in-studio by Arab affairs analyst Bassem Eid, who recently visited the Sinai and got an inside look at Egypt's economic and military challenges. Then, how does an ultra-Orthodox rabbi with flying sidelocks deal with Fortune 500 CEOs? His company's name says it best: 'It's All From Above LLC.' Rabbi Issamar Ginzberg joins Yishai in-studio to share his secrets for soulful marketing success.

Yishai Fleisher on Twitter: @YishaiFleisher Yishai on Facebook

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Persuaded – Chapter XI

By Barbara Bensoussan

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